Download PDF Buying Gay: How Physique Entrepreneurs Sparked a Movement (Columbia Studies in the History of U.S. Capitalism), by David K. Johnson
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Buying Gay: How Physique Entrepreneurs Sparked a Movement (Columbia Studies in the History of U.S. Capitalism), by David K. Johnson
Download PDF Buying Gay: How Physique Entrepreneurs Sparked a Movement (Columbia Studies in the History of U.S. Capitalism), by David K. Johnson
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Review
This deeply researched book expands our understanding of pre-Stonewall gay male activism by describing a bold group of physique photographers, magazine publishers, and booksellers who were more militant than the Mattachine Society and built a far larger constituency through their explicit portrayal and defense of homoerotic desire. A revelatory and compelling history. (George Chauncey, author of Gay New York)What do 1950s muscle magazines, gay booksellers, and pen-pal networks have to do with the LGBTQ movement? A great deal more than you might think. In this compelling book, David Johnson unearths stories of shrewd businessmen and hungry consumers who, through asserting their right to sell and buy and read what the law tried to ban, challenged repression, fostered gay community, and helped to build a movement. (Leila J. Rupp, author of A Desired Past: A Short History of Same-Sex Love in America)Johnson’s convincing fleshy history challenges conventional wisdom, arguing that what we have called the ‘homophile era’ (defined by 1950s and 1960s gay rights social movements) was actually ‘the physique era’―when the market of homoerotic fitness magazines and mail-order commerce produced a much larger imagined community and had arguably more significant legal impact. (Lucas Hilderbrand, author of Paris is Burning: A Queer Film Classic)David K. Johnson’s Buying Gay is a groundbreaking work that reshapes how we think about queer history and its political movements. Johnson explores the barely underground world of pre-Stonewall publishing that shaped LGBT life, politics, and promotion of a gay identity. Johnson’s lucid writing and enthralling story startlingly remaps and complicates movement history, suggesting that an army of consumers cannot lose. (Michael Bronski, author of A Queer History of the United States)Offering a deeply researched, panoramic view of a world that had not yet received a serious scholarly treatment, Johnson persuasively shows that gay consumer culture developed earlier than we imagined. A landmark intervention in LGBTQ history. (Timothy Stewart-Winter, author of Queer Clout: Chicago and the Rise of Gay Politics)Filling unfortunate gaps in the historiographies of business, capitalism, and consumption, Buying Gay is an exciting, innovative, original, and groundbreaking new study of gay consumer culture in the 1950s and 1960s. (Marc Stein, author of The Stonewall Riots: A Documentary History)In this intelligent work, historian Johnson . . . makes a compelling case that, in contrast to the academic tendency to dismiss physique magazines as mere artifacts of closeted life, physique entrepreneurs went on to found other businesses and ultimately created ‘a gay market.’ . . . Johnson draws on archival evidence and original interviews in prose that remains accessible even as it demonstrates his scholarly chops. This excellent history brings to light a little-known subject with a well-supported, unusual argument. (Publishers Weekly (starred review))
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About the Author
David K. Johnson is associate professor of history at the University of South Florida. He is the author of The Lavender Scare: The Cold War Persecution of Gays and Lesbians in the Federal Government (2004), which was made into an award-winning documentary.
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Product details
Series: Columbia Studies in the History of U.S. Capitalism
Hardcover: 328 pages
Publisher: Columbia University Press (March 12, 2019)
Language: English
ISBN-10: 0231189109
ISBN-13: 978-0231189101
Product Dimensions:
6.5 x 1 x 9.8 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#59,568 in Books (See Top 100 in Books)
Buying Gay - David K Johnson (2019)The title peaked my interest immediately, and then I saw that two of my friends (George Chauncey and Lucas Hilderbrand) wrote blurbs for it, I was hooked. They wrote..."This deeply researched book expands our understanding of pre-Stonewall gay male activism by describing a bold group of physique photographers, magazine publishers, and booksellers who were more militant than the Mattachine Society and built a far larger constituency through their explicit portrayal and defense of homoerotic desire. A revelatory and compelling history." (George Chauncey, author of "Gay New York")"Johnson’s convincing fleshy history challenges conventional wisdom, arguing that what we have called the ‘homophile era’ (defined by 1950s and 1960s gay rights social movements) was actually ‘the physique era’―when the market of homoerotic fitness magazines and mail-order commerce produced a much larger imagined community and had arguably more significant legal impact." (Lucas Hilderbrand, author of "Paris is Burning: A Queer Film Classic")I agree with them. This is the perfect book for me, as I have long had a deep interest in this period of gay publications, and have captured a number of examples you can read on my website, Houston LGBT History. To me reading about these publishers gave them an almost heroic role in our history. I already well knew the names Bob Mizer, Donald Webster Cory, Lynn Womack, Lloyd Spinar and Conrad Germain, Clark Polak, and a few more, so it was fun to dig into what, besides commercial success, drove them. They endured much hardship while the government strove to shut them down and they did what few others tried, they fought back in court. This resulted in years of costly lawsuits, arrests and persecution, but had the result of a series of Supreme Court wins on the side of civil rights. These were the pre-Stonewall battles of our political history that certainly deserve more recognition.
Do you remember the emotional importance of finding printed representation that reflected your innermost desires, that presented the male body for study and admiration at leisure, rather than furtive glances? For gay men of a certain age, the answer most surely is “yes.â€In this book, David K. Johnson makes a compelling case for understanding how the physique publications - and their publishers, photographers, and artists - created a social “space†that allowed non-heterosexual men to imagine - and to begin to create - a community based upon non-heterosexual cultural values. Johnson’s work is very well researched, very readable, and very important to understanding how these magazines were a vital step toward gay men’s coming out processes in the middle part of the Twentieth Century. A valuable addition to our understanding of the developent of gay male identity and community in 20th Century America.
Buying Gay by David K. Johnson is a free NetGalley ebook that I read in mid-February.Paper trade, literature, men’s physique magazines, and their luring, daring, beefcake muscular, even classically Greek and sometimes racially diverse qualities. This book goes over the rise of magazines, publishing houses, and photo studios, as well as specialization of product, subscriptions, and merchandising. Therein, unfortunately, lies the underbelly of police raids, backlash from morality groups, hate mail, and the scrutiny of penpal lists for unfounded witchhunt accusations of obscenity and pedophilia; also, there's the personal determination of photographs being art or smut, macho or vain. Oh, and I experienced a lot of hometown pride when I learned about DSI's (Directory Services Inc) origins out of Minneapolis and being protected by Meshbesher in court.
Excellent history of physique magazines in the postwar era, showing how these and other homosexual publications offered gay men a chance to engage with the gay community like nothing else had in the United States.
During the 1950s and 60s, magazines focusing on the male form exploded across the United States, and yet their academic value has mostly been ignored. These magazines, created largely by and for gay men created a “gay market†which ultimately crafted the bones for the broader gay movement. Fortunately and finally, historian David K. Johnson has thrown back the curtain on this period which he has dubbed the Physique Era of gay American history.For many, on first examining these publications, it might be easy to dismiss them. Most contain images of “beefcakes†somewhat awkwardly, somewhat suggestively posing in revealing straps. And yet, Johnson successfully captures their formation as the genesis to a broader movement. Bob Mizer might have been pushing the bounds for male art photography for commercial purposes when he founded the Athletic Model Guild, but there’s a compelling argument that he laid the groundwork for a broader social movement in the process.Johnson’s research, pulling from a wealth of archives and personal interviews, is beautifully constructed. He approaches this obviously as a scholar, but understands how to pull back and keep everything accessible to a broader audience. The result is a text that’s both academic and breezy.This is even more remarkable as Johnson explores beyond Mizer’s beginnings. Plenty of other magazines were publishing at this time, and they receive attention. Then there’s the Adonis Male Club, a pen pal service; Lynn Womack’s gay book club; and the business directories of Directory Services, Inc. What connects all of these institutions aside from the gay factor is the adversity they faced from the American government. These sections, discussing specific actions and court cases and the resulting uprising, are the most engrossing.Buying Gay is nothing short of a triumph for gay scholarship.Note: I received a free ARC of this book through NetGalley.
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